TV Viewership Trends 2023: The Shift to Streaming and Binge-Watching Culture
Key Takeaways Shift to Streaming: 82% of U.S. households used streaming platforms in 2023, highlighting a significant move away from traditional cable TV subscriptions. Binge-Watching Culture: A growing 40% of viewers binge-watch at least one series weekly, particularly among younger demographics who prefer the convenience of on-demand content. Demographic Changes: Younger audiences (ages 18-34) are […]
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